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welcome to optimul

Hello!

Here at Optimul we believe that business doesn’t have to be all work and no play.  You started your business because you love what you do right?  We provide planning, administration, procedural and marketing services and support to small businesses and startups in the North East of Scotland and further afield so that you can get back to focusing on the areas of your business that need you most…

Optimul Team Photo

We are on a Mission!

We want to redefine the meaning of work life balance.

It is not enough to just try and adjust our working to live or living to work ratios. We want to work towards the right balance of happiness and achievement in our work life, our home life AND in ourselves.

So we will strive to help you build your foundations, simplify and systemize your business and manage your time and productivity so you can achieve your goals and find your own version of work – home – you balance.

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HOW WE CAN HELP YOU

Why Us?

We Build the Solution With You

No sticky plasters here! We work with you to identify and resolve the problems you encounter

We Keep It Simple

Forget jargon loaded tech talk. We break it down, talk you through each stage and help build your confidence in all things business

We Are Well Connected

We want to provide a multitude of services to support you and your business best we can. So if we can't help with something we usually know someone who can

We Aren't Easily Offended

Need us a whole lot at the beginning then very little later on? No worries! We want to be part of your business journey no matter how much or little you need us

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WHat we can help you with

Our Services

Running your business can be stressful and overwhelming, no matter how much you love what you do.  Our simple PLAN > PROCESS > PROMOTE approach focuses you in the right direction, simplifying how you run it and making sure your ideal customer finds you!

PLAN

PLANNING

Do you know your BIG picture? Your WHY? We work with you to develop a planning system that keeps you, and those involved, focused and striving for results

PLAN

TARGETS & TRACKING

How do you measure how successfully your plan of action is going? We work with you to create targets and build a simple framework to help you stay on track and achieve your goals

PLAN

REVIEW

Do you reflect on what has worked and what needs improved? We work with you to build a dashboard and review stages that ensure you can visualise your successes, challenges and KPIs

PLAN

PROCESS

TASK MANAGEMENT

How do you collate, sort and communicate all your data? We help improve your task management processes to ensure priorities are identified, visible and met

PROCESS

PROCEDURES & PROCESSES

No procedures or have lengthy ones that no one looks at? We work with you to simplify or create workflows that streamline your business and get everyone on the same page

PROCESS

SYSTEMS & TOOLS

Think you need more staff to handle the workload? We work with you to improve your systems and implement reporting tools to reduce data input and automate reporting

PROCESS

PROMOTE

BRANDING

Does your business lack personality? Are you visible to your target audience? We work with you to understand your core and develop your brand and presence with that in mind

PROMOTE

WEBSITE

No website? Or website gets very little traffic or engagement? We can revamp, rebuild or create a new exciting website that showcases who you are increases engagement

PROMOTE

SOCIAL MEDIA / CONTENT

Spending hours trying to come up with post and blog posts? We take the hassle away and create engaging content that centres around your brand, message and customer needs

PROMOTE

WHAT OUR CLIENTS are saying

Testimonials

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"If you are looking for direction, support, encouragement and guidance in your forward planning and so much more, I can heartily recommend Nicola Davidson and Optimul Small Business Solutions. I have benefited from her input this week and I feel a huge weight lifted from my shoulders."

andbreathe
Gillian Watt

AndBreathe

"We approached Optimul to revamp our website. Both Nicola & Victoria were helpful & professional throughout the whole process, ensuring our vision was met. We are very happy with the end result and would highly recommend Optimul to anyone wishing to do the same"

Allathan
Steve & the Team

Allathan Associates

"Thank you, thank you, thank you for your time yesterday. I often hear people say "It's like a weight lifted off my shoulders" and I've often used it myself but when you showed me what you had done with the QA problem I had, I literally felt my shoulders relax..."

Bon-Accord Training
Carol Gray

Bon Accord Training Ltd

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Let's put our heads together