Who are Optimul?

Solution Finders   Planners   Implementors   Business Supporters


Our Story

Optimul was created to help entrepreneurs, small business owners and start ups streamline their businesses, gain clarity and find their version of work-life balance.

Founder, Nicola Davidson, came up with the concept after spending a lot of time with burnt out CEO’s, business owners and managers on several of the Management and then Leadership courses she attended throughout her career in Oil & Gas.

Optimul was set up July 2017 and has evolved rapidly ever since.  Our team of Business Supporters all bring their own unique set of skills and personalities and all passionately want to help businesses succeed. We are excited for what is still to come.  Watch this space.

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Our Team


nicola davidson

owner, business supporter & orginal Workload Warrior

I love business but I also love fun and my passion lies in helping you streamline your business, manage your time, and refocus your priorities in life so you can achieve your goals and find your own version of work-life balance.

Productivity & Planning are my jam but I also love dancing, seeing the world and spending time with family.

victoria maclachlan

Business Supporter & Website Warrior

Bringing company visions to life as websites is a fantastic feeling.  I also love planning, organising and scheduling to improve efficiency so you can spend more time doing what you love!

With my horse or spending time with family are where you will find me away from work.

Colyn Mole

Business Supporter

Giving you more clarity through data, competitive intelligence & market research.  As a keen tech enthusiast I love using new tools and artificial intellengence to help business owners make informed decisions by presenting the facts.

I also enjoy playing guitar, Tedtalks, videogames, going to music festivals and travelling.

Jenni Thomson

business supporter, proefssional coach, workload warrior

Supporting businesses reach their full potential and achieve a healthy work-life balance is my goal in life.

With a background in BD and having worked with many small businesses throughout my career I now use these skills to help my clients.

Outside of the office you can find me climbing a hill, at the gym for some me time or with my amazing family and friends.
Work life balance
It isn't just about balancing work and home life. It is also about YOU. And finding your balance is key to happiness and success.


We want to redefine the meaning of work – life balance. 

It is not enough to just try and adjust our working to live or living to work ratios. We want to work towards the right balance of happiness and achievement in our work life, our home life AND in ourselves.

We will strive to help you build your foundations, simplify and systemize your business and manage your time and productivity so you can achieve your goals and find your own version of work – home – you balance.

It is important to us that Optimul is a place to thrive.

That we have a fun working environment while delivering exceptional service and results.  Where we focus on making things simple to free up time to think, act and create at a much higher level.  Where we collaborate with partners to ensure we are providing the best service possible for our clients and building long lasting relationships.


Let's put our heads together