Pause, Adapt & Restart. Our Covid-19 Journey

Optimul Open Graph

Every business has been affected by COVID-19, the worldwide crisis has closed businesses or forced companies of all shapes and sizes to adapt and evolve. We’ve seen cafes become takeaways, vegetable wholesalers deliver produce to homes and local convenience stores become drive-throughs by taking their business online. We’ve accepted that the pandemic will, unfortunately, have […]

Success In Trying Times

With the Covid-19 pandemic impacting almost every business across Scotland and the wider world, it is great to see some businesses are actually thriving, pivoting and trying their very best to support their employees and the wider public during this difficult time. We wanted to share the stories of a number of local businesses across […]

Top 5 ways to help business owners focus in 2020

Working on a computer

Small business owners never stop thinking about what’s next and how to make the most of what’s ahead.  But with 2020 and a new decade upon us staying focused on the big goals that will grow your business is easier said than done.  It is too easy to get caught up in the everyday operational […]

Optimul’s Free Remote Working Toolkit

Tablet template for menu, recipe or cooking app

The Prime Minister announced the new lockdown measures on Monday evening, and said: “Though huge numbers are complying – and I thank you all – the time has now come for us all to do more. From this evening I must give the British people a very simple instruction – you must stay at home.”  […]

The One About LinkedIn

Based on our research, small businesses heavily rely on word of mouth to bring in new customers. That being said, we recognise that this traditional marketing strategy isn’t always enough and small businesses should take advantage of the digital “word of mouth” channels and their many followers. LinkedIn is one of those channels and a fantastic […]